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Articles of Incorporation

Articles of Incorporation
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Director: Tricia BrockWriters: Matteo Borghese & Rob TurbovskyAired: April 20, 2014 —Season: One — Number: Three
Summary: While Gavin Belson begins to hype Nucleus, a competing compression platform, Richard learns that the name Pied Piper is already registered to a sprinkler company, forcing him to negotiate. Meanwhile, Erlich goes on a vision quest to think up a new company name, and Peter Gregory proves elusive when asked for money by one of his companies.


Plot

“
Infotrode Cloud-based, disruptive platforms. Disrupting the cloud through I said cloud twice, shit. Making the world a better place through cross-platform business facing cloud There's that shit! There's that cloud again! Info-trode, Info-trode!? What the fuck is Info-trode? What is that? It's all just fucking meaningless words! Ok. No, no, no Making the world a better place. Making the world a better place. Making the world a better place...
”
Erlich Bachman, tripping


Richard and Jared discover that the Pied Piper business name is already in use by an irrigation company in Gilroy, California. While Jared, Dinesh and Gilfoyle begin brainstorming new names for the application, Erlich decides to find a new name for the company. He embarks on a vision quest in the Sonora Desert, but ends up having a panic attack after consuming too many hallucinogenic mushrooms.

Adamant on keeping the original name, Richard attempts to prove that he is a good negotiator by convincing the irrigation company to give up the name Pied Piper. Initially the company's owner asks for $1000, but after reading about the technology's success on the web, he angrily demands a much larger sum. He ends up driving to Palo Alto to confront Richard, and after much arguing, Richard manages to keep the name for almost the original price.

Erlich, still in the aftermath of his vision quest, returns with a child by his side, convinced he has found another version of himself. Meanwhile, Peter Gregory becomes obsessed with Burger King products, leaving his assistant Monica in a difficult position with one of their clients, who need an urgent cash injection or risk firing hundreds of people. Biding his time, Gregory ends up investing in sesame seed production, earning a huge profit in stock and solving the situation to Monica's and their associates' relief.

End music

The end music used is Hey Lover by Blake Mills.

Trivia

  • In this episode, Peter Gregory pretends he has never heard of Burger King before. However, in the first episode of the series he actually tells Richard, "Go work at Burger King.", when Richard met him on the street after Peter's TED Talk.
  • When Erlich is thinking of a new company name, one of the names he mentions is "Infotrode" which is similar to "Initrode", which was the rival company to "Initech" in the Mike Judge film "Office Space."

Quotes

"Since when do we have an intern program?"
Richard
"We don't, and when Keith finds out, its going to be a very valuable business lesson for him."
Erlich
Season One Episodes

1. "Minimum Viable Product"
2. "The Cap Table"
3. "Articles of Incorporation"
4. "Fiduciary Duties"
5. "Signaling Risk"
6. "Third Party Insourcing"
7. "Proof of Concept"
8. "Optimal Tip-to-Tip Efficiency"

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